On Creativity

creativityˌkriːeɪˈtɪvɪti/

noun
the use of imagination or original ideas to create something; inventiveness.
“firms are keen to encourage creativity”

synonyms: inventiveness, imagination, imaginativeness, innovation, innovativeness, originality, individualityartistry, expressiveness, inspiration, vision, creative power, creative talent, creative gift, creative skill, resourcefulness, ingenuity, enterprise “challenging objectives motivate staff and encourage creativity”

Nature in her wisdom, was creative, capturing the tiniest detail with meticulous craftsmanship. It certainly didn’t happen overnight. It took decades, if not more, but create it she did. No two things are the same, each is individual in its own right, how unique it all is.

It is the same with photography, you have an idea, you shoot, it doesn’t come out like you imagined, so you perfect it, and create a new way of doing it until you arrive at a style that suits you and that you’re comfortable with. That’s being creative.

Photography is to me the creative art of capturing in your mind’s eye how you perceive the world to look like, or even how you’d imagine the world to be. It could be a load of images worked together to form a painting, it could be the use of creative lighting techniques and sometimes it can just be a moment in time that’s breathtakingly beautiful.

As in Nature, each photo is unique, each photo is captured, a timestamp on life, something that can never be re-created the same way.

We love to do that, be totally creative and passionate about our work and we’re sure you’ll feel the same way when we do work for you.

Take a walk down our creative lane in our Gallery

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